Mary Day
Mary is fascinated by understanding why people do what they do, so it’s no surprise she has made her career in market research. After leaving Vanderbilt with a BA and MBA, Mary joined Procter & Gamble, where she researched every element of the marketing mix while working on Tide, Ivory, and other iconic brands. After “going home” to Memphis, where she still lives, Mary worked in market research at FedEx and as president of a market research firm before co-founding Tradewind Group.
From the sunny state of Arizona, Lisa brings 20 years in marketing and business strategy experience to TWG. Lisa received her degree in marketing from The University of Notre Dame and her MBA at The Anderson School at UCLA before moving into brand management with P&G. After launching several successful healthcare products and just missing an advertising award from Cannes, Lisa moved into shopper marketing at P&G where she honed her shopper skills. Lisa landed at TWG in early 2012 following 2 years as VP of marketing for a direct selling company and 2 years as a qualitative researcher with The Connell Group.
Stephen got hooked on marketing while studying Marketing and Decision Science at Miami University (Ohio). His career began in Consumer Insights at Procter & Gamble, where he worked for 14 years across business units on iconic brands, such as Old Spice, Head & Shoulders, Sebastian, Wella Professionals, Dawn, and Febreze. Most recently, he led the U.S. Brand Operations Consumer Insights team, specifically focusing on media and in-store marketing. Stephen’s areas of expertise include consumer insights and idea generation, market research, brand and retailer equity, and brand architecture.