Company Overview


Company Capabilities



  • You have identified small business owners, minority-owned businesses or women-owned businesses as a critical growth market 
  • You have discovered you are bleeding market share to a competitor 
  • You are launching a program, product or service to small businesses, women-owned businesses or minority-owned businesses 
  • Your content marketing spend is not delivering the results you want 
  • You realize you have lost the pulse of small business owners, minority-owned businesses or women-owned businesses 

Examples of high-impact, quick turnaround, revenue-boosting solutions we deliver include: 

  • Audit an existing program to capture customer feedback and gather critical insights to increase customer engagement 
  • Re-purpose existing content into articles, newsletters, e-books, whitepapers, or training materials to maintain engagement with attendees 
  • Launch a live or on-demand education-focused online training series highlighting the features of your products or services 
  • Conduct focus group sessions to uncover perceptions of your brand, products and services, as well as vital information about your demographic, your industry and your competition 
  • Establish a foundation for ongoing communications with prospective customers by launching a turnkey email marketing system powered by compelling, engaging content 
  • Develop and/or deliver a customized training on content marketing, email marketing, customer acquisition, customer value optimization and community building best practices 
  • Source and interview satisfied customers to create success stories and case studies, infusing your marketing materials with a new level of authenticity and relevancy 
  • Improve your email open and click-through rates by segmenting existing customer lists 
  • Launch automated email sequences per target segment, specific to your customer’s interests 
  • Re-engage prospects and past clients


  • Custom market research
  • User education content (online and offline)
  • In-house training of your User Research, Product Marketing and Product Development teams on how to effectively connect with small, minority- and women-owned businesses
  • Product marketing campaigns 
  • Multi-media success stories and case studies from happy small business customers
  • Speaking/facilitation of customer events, team off-sites, all-hands and top leader meetings
  • Customized engagement experiences to connect your team with your target audience

Contact us at or 510.601.0470 to schedule a complementary Sounding Board session to discuss how we implement and ROI-focused solution for your team.