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Case Study

Case Study

“Inspiration, Determination, Imagination, Dedication”

Customer

WBENC

Product/Service

As co-chair of the WBENC 2016 Business Fair and Conference, Imagen decided to produce an exhibit for the convention that highlights the contributions of generations of women in all fields of endeavor:  the women who blazed trails, who were not recognized for their contributions or who have been forgotten.  We created a vignette for each woman.    Each vignette had compelling facts and artifacts that told their story..


Our main design challenges were:

 1. Which women do we want to include, and how much material is available to help tell their story? 

 2. How do we communicate the stories of 50+ women within the confines of a 20’x30’ space? 

 3. How do we make the space a tactile and engaging environment? 

 4. How do we present such a large amount of information that can be consumed in an impactful manner while holding the viewers attention?

Each vignette would include a shadowbox with a door. The front of the box would have the woman’s name and a portrait, which was produced by one of our talented designers. The inside of the box held the story of each woman’s achievements with a few relevant tactile artifacts, some with A/V presentations. This allowed users to interact physically with the space, creating an engaging environment.

This solved several of our design challenges. We were able to create an overall display similar to that of a portrait gallery, while containing a vast amount of information. We were also successful in engaging the visitor by combining the artistic theme with promotional items, which included a coloring book, given to all attendees in the welcome package, and branded coloring pencils given away at the booth. The booth also featured a large coloring wall, where visitors were encouraged to become part of the project.
Imagen’s in-house team developed the concept, researched and produced the content, designed the graphics and structure, and fabricated the display.

Reference

Available upon request.