Core Competencies
THIS pound cake - so light and moist, brings back precious memories of a simpler time. We often have customers tell us our cake is what pound cakes used to look & taste like. Inspired by our Big Mama, Emily Magnolia McClung, with a modern twist, this fabulous cake represents love and everything good about family.
Value Proposition
Through social media and local Farmers Markets, we were able to market our cake. We learned, through what started as a fundraiser, that not only do our friends think this is one of the best pounds cakes they have ever tasted – many others feel the same, hence the birth of Emily’s Heirloom Pound Cakes.
At this point, the cake has been shipped all around the country. We are pleased to share that every penny was raised for our boys' summer trips.